What if every Customer Experience was perfectly orchestrated - CX Event

Join us for a cutting-edge exploration of Customer Experience (CX) orchestration, where data and AI merge with strategy to craft smarter, more impactful customer journeys. 

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In partnership with Adobe & Microsoft

This event will uncover how advanced technologies and industry-leading frameworks can:

  • Empower organizations to deliver consistent, personalized experiences.
  • Unlock the full potential of customer data and insights with AI and Gen AI.
  • Showcase real-world applications of tools like the Adobe Experience Platform and Microsoft Dynamic
Microsoft

 

Is this event for you?

Whether you're a business leader, technology strategist, or CX professional, this event is designed to provide actionable insights, innovative approaches, and practical tools to transform your CX strategy and drive meaningful results.

Connect with experts from Orange Business, Microsoft, and Adobe, and explore the future of customer experience orchestration together. 

 

Save your seat!

 

 *Submitting the registration form does not guarantee your attendance. Due to limited seating, all registrants will receive an email in the coming days confirming whether or not they have secured a seat. Keep an eye on your inbox!

CX

What to expect

  • Learn about the latest trends in CX orchestration and the transformative power of data and AI.

  • Discover how Adobe and Microsoft solutions integrate to deliver seamless customer experiences.

  • Hear from experts and industry leaders on building scalable, customer-centric strategies.

  • Connect with other professionals, solution providers, and thought leaders in CX.

  • Participate in live demonstrations and workshops showcasing practical solutions for experience orchestration.

Agenda

9:30 - Welcome Keynote

From Denis Stoz, Managing Director Orange Business, Digital Services Business line (Luxembourg).
 

9:45 - Part 1: Building Consistent Customer Experience

  • "Orchestrated Experiences in an AI world" presented by Yves Van den Brande, Director CX Solutions at Orange Business

  • "Achieving Better Experience with Customer Insights, Data & AI" by Marion Boberg , Lead CX Consulting at Orange Business

     

10:45 - Part 2: The power of Data & Technology

  • "Deliver consistent, personalized experiences by aligning human and digital touchpoint" presented by Léo Lejeune, Director Data Solutions at Orange Business & Jens Peeters, Customer Engagement Expert at Orange Business

  • Technology Interviews with Adobe & Microsoft Experts Seamless Customer Journeys with AI & Cloud

     

11:25 - Part 3: Unlocking your Organization

"Bringing Strategy to Life" presented by Marion Boberg, Lead CX Consulting at Orange Business
 

Wrap Up

  • "The path to orchestrated experience" presented by Yves Van den Brande, Director CX Solutions at Orange Business

     

12:15 - Lunch & Networking

 

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Speakers

Tribe Lead Data Solutions at Orange Business

With 20+ years of experience, Yves is a CX, CRM, and AI leader, driving transformative initiatives across Europe. An award-winning director, he helps organizations leverage technology, insights, and AI for growth. Passionate about innovation, CX strategy, and team building, he guides businesses through digital transformation for lasting success.

MarTech Enthusiast at Orange Business
 

Jens is a CX technology enthusiast and strategist with a strong foundation in combining technology with marketing and relationship management. With experience across industries like FMCG, Retail, Banking, Insurance, and Travel, Jens brings practical insights and a reliable track record to advisory roles, helping clients achieve their goals.

  

Tribe Lead Data Solutions at Orange Business

Léo has 10+ years of experience in Modern Data Platforms and Business Intelligence. He specializes in defining and executing data strategies, advising on data challenges, and crafting tailored solutions. His expertise includes Azure data services, Power BI, and modern data technologies.

Lead CX Consulting at Orange Business

Marion Boberg, a seasoned CX leader with 15+ years in human-centered design, specializes in crafting strategic offers that help clients achieve their CX goals. Passionate about customer intelligence, AI-driven insights, and CX governance, she focuses on structuring around customer journeys for optimal orchestration and lasting impact.

Partner Technology Strategy - AI & Copilot at Microsoft BeLux

Christelle Souaileh is a Partner Tech Strategist at Microsoft. With over 10 years in the Microsoft ecosystem, she collaborates with partners to drive technological innovation and strategic initiatives. With a background in cloud solutions and business applications, she focuses her expertise on AI and Copilot.

Go-to-Market Manager Adobe Digital Experience
 
 
Patrick is leading and unifying Go-to- Market strategies for Adobe Digital Experience Business. With a passion of driving cross-functional growth, he operates at the crossroads of business strategy, digital innovation, leadership, and execution. As an author of several articles and publications, he continuously explores the intersection of Customer Experience and business economics and does not shy away from disruptive thinking on this relationship.

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