What if every Customer Experience was perfectly orchestrated

Join us for a cutting-edge exploration of Customer Experience (CX) orchestration, where data and AI merge with strategy to craft smarter, more impactful customer journeys. 

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In partnership with Adobe & Microsoft

This event will uncover how advanced technologies and industry-leading frameworks can:

  • Empower organizations to deliver consistent, personalized experiences.
  • Unlock the full potential of customer data and insights with AI and Gen AI.
  • Discover how Adobe & Microsoft are partnering to accelerate CX transformation of companies
Microsoft

 

Speakers

VP Client Experience L'OCCITANE en Provence
 

With 20+ years of experience in the beauty, well-being & retail industry in Europe and Asia, Helene is the Vice-President Client Experience for the L’OCCITANE en Provence brand globally. She leads a team of 15 people at global level focused on delivering an elevated, emotional and consistent guest experience across channels & touch points – from Retail to Web, CRM, Clienteling, PR, Customer Care and Spas.

 

 
 
 
 

 
 
Chief Sales and Marketing Officer at Swissquote Bank
 

20+ years of experience in marketing. After starting his career at Carlsberg Breweries, Jan became a driving force behind Saatchi & Saatchi’s remarkable growth in Switzerland, managing prominent global clients. At McDonald’s Switzerland, not only he led marketing, but also initiated its digital transformation. Since 2015, Jan has headed marketing at Swissquote, becoming Chief Sales and Marketing Officer, and earning recognition as "Publicitaire de l’année" in 2019.



 
IT Director at Procter & Gamble
 
Fausto is overseeing the Consumer Data Platform and 1st Party Data activation in CRM and omnichannel marketing. With more than 18 years at P&G, he has advanced through various IT leadership roles, gaining expertise in IT project management, digital transformation, innovation, analytics, and cybersecurity, particularly in digital marketing and eCommerce. Before P&G, he earned a Master’s in Telecommunication and worked as an IT consultant for a few years.

Director CX Solutions at Orange Business

With 20+ years of experience, Yves is a CX, CRM, and AI leader, driving transformative initiatives across Europe. An award-winning director, he helps organizations leverage technology, insights, and AI for growth. Passionate about innovation, CX strategy, and team building, he guides businesses through digital transformation for lasting success.

MarTech Enthusiast at Orange Business
 

Jens is a CX technology enthusiast and strategist with a strong foundation in combining technology with marketing and relationship management. With experience across industries like FMCG, Retail, Banking, Insurance, and Travel, Jens brings practical insights and a reliable track record to advisory roles, helping clients achieve their goals.

  

Tribe Lead Data Solutions at Orange Business

Léo has 10+ years of experience in Modern Data Platforms and Business Intelligence. He specializes in defining and executing data strategies, advising on data challenges, and crafting tailored solutions. His expertise includes Azure data services, Power BI, and modern data technologies.

Lead CX Consulting at Orange Business

Marion Boberg, a seasoned CX leader with 15+ years in human-centered design, specializes in crafting strategic offers that help clients achieve their CX goals. Passionate about customer intelligence, AI-driven insights, and CX governance, she focuses on structuring around customer journeys for optimal orchestration and lasting impact.

Partner Solution Sales Manager Data & AI at Microsoft


Alexandra is a Partner Solution Sales Manager specializing in Data and AI at Microsoft. Her expertise spans Microsoft Fabric, M365 Copilot and Azure AI, and she's dedicated to empowering SMEs across Switzerland to innovate and excel in today’s challenging landscape.

EMEA GTM Sales Leader - B2B at Adobe
 
 
Russell leads GTM sales strategy across EMEA for Adobe’s B2B solutions and brings 30+years of sales experience in launching and delivering market leading technology to the EMEA marketplace. He focuses on helping marketing leaders to Accelerate Engagement, Build Brand, Grow Revenue & Prove Impact.

Is this event for you?

Whether you're a business leader, technology strategist, or CX professional, this event is designed to provide actionable insights, innovative approaches, and practical tools to transform your CX strategy and drive meaningful results.

Connect with experts from Orange Business, Microsoft, and Adobe, and explore the future of customer experience orchestration together. 

 

Save your seat!

*This event is reserved exclusively for senior CX and Data Leaders employed directly by brands.

*Submitting the registration form does not guarantee your attendance. Due to limited seating, all registrants will receive an email in the coming days confirming whether or not they have secured a seat. Keep an eye on your inbox!

 

The venue
The event will take place at Westhive Pont-Rouge, a modern conference center with sleek, contemporary design. This dynamic space is purpose-built to foster meaningful dialogue. We will conclude the event with a buffet lunch on the scenic rooftop terrace. Here, you can connect with industry leaders while enjoying stunning, panoramic views that capture the vibrant spirit of Geneva.

 

 Accessibility

  • Direct access by train or public transport: Lancy Pont-Rouge
  • Car park: P+R Etoile or La Praille
Westhive Pont-Rouge

What to expect

  • Learn about the latest trends in CX orchestration and the transformative power of data and AI.

  • Discover how Adobe and Microsoft solutions integrate to deliver seamless customer experiences.

  • Hear from experts and industry leaders on building scalable, customer-centric strategies.

  • Connect with other professionals, solution providers, and thought leaders in CX.

  • Participate in live demonstrations and workshops showcasing practical solutions for experience orchestration.

Agenda

9:00 - Welcome coffee

9:30 - Welcome Keynote

Jérémie Wagner, Managing Director Orange Business, Digital Services Business line (Switzerland).

 

9:45 - Part 1: Building Consistent Customer Experience

  • "Orchestrated Experiences in an AI world" presented by Yves Van den Brande, Director CX Solutions at Orange Business

  • "Achieving Better Experience with Customer Insights, Data & AI" by Marion Boberg , Lead CX Consulting at Orange Business

     

10:45 - Part 2: The power of Data & Technology

  • "Deliver consistent, personalized experiences by aligning human and digital touchpoint" presented by Léo Lejeune, Director Data Solutions at Orange Business & Jens Peeters, Customer Engagement Expert at Orange Business

  • Technology Interviews with Adobe & Microsoft Experts Seamless Customer Journeys with AI & Cloud

     

11:25 - Part 3: Unlocking your Organization

"Bringing Strategy to Life" presented by Marion Boberg, Lead CX Consulting at Orange Business
 

11:45 - Part 4: Shared experience – panel discussion

  • Helene Goetzelmann – VP Client Experience L'OCCITANE en Provence
  • Jan De Schepper – Chief Sales and Marketing Officer at Swissquote Bank
  • Fausto Schiavone – IT Director at Procter & Gamble

 

Wrap Up

  • "The path to orchestrated experience" presented by Marc Berger, CX Director at Orange Business Switzerland

 

12:15 - Lunch & Networking

  • Join us for a buffet lunch on the scenic rooftop terrace. Connect with industry leaders while enjoying stunning views.
  • Visit our Expert Corners to engage in focused discussions on your chosen topic of interest.

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