Turning AI-ready Data into Customer Activation

Unlike typical conferences, this half-day event is 100% real customer testimonials, no generic vendor keynotes. It showcases the journey from AI-ready data foundations to unforgettable customer engagement, with every session based on actual use cases from Swissquote, Philip Morris International, Clarins and Laforêt Immobilier.

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Get inspired by real customer success – request your invite now.
Seats are limited and reserved for eligible brand-side leaders to foster exchange of insights.
Registration is subject to review and participation is free.

What you will learn

Build AI-ready data quality – How robust data governance and stewardship (beyond basic compliance) ensures trustworthy, analysis-ready data for advanced AI use.
Modernize your data platform – Lessons on implementing a scalable, cloud-based data platform to break down silos and power real-time insights across the enterprise.
Embrace distributed data – Strategies for a federated “distributed data network” that empowers local teams while maintaining a unified, governed data ecosystem.
Unify customer profiles – How a Unique Customer Repository (UCR) and next-gen Customer Data Platform turn fragmented data into a single 360° view for each customer.
Activate data for marketing – Real CDP use cases where unified data drives personalized campaigns and marketing automation, boosting customer engagement and loyalty.

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Speakers

Head of Data Management at Swissquote

Guillaume makes data dependable for a high-velocity bank. He oversees ingestion, storage and stewardship so information stays accurate, available and audit-ready. Previously responsible for core banking apps, FX operations and data architecture, he knows how to run mission-critical platforms under regulatory pressure. He scales BI and data services with robust governance and modern DataOps, giving product and risk teams the confidence to decide, act and grow.

Principal Architect, Enterprise Data at PMI

Jacques is the blueprint thinker behind PMI’s target data architecture. He aligns business ambition with interoperable, secure and scalable designs, from domain models and data contracts to quality, lineage and access controls. Earlier roles include Nestlé, where he led consumer data integration and global GDSN programmes. He is valued for translating architecture into roadmaps teams can deliver, reducing complexity while raising reuse across the enterprise.

Global Head Data Services at PMI

David turns data into an enterprise capability. With a rare 360 background spanning sales, analytics and digital trade engagement, he designs the policies, platforms and operating models that make trusted data available, compliant and valuable at scale. He champions clear ownership, strong controls and pragmatic enablement so business teams can move faster with confidence. His north star is simple, governed, reusable data that drives commercial outcomes.

Manager Global Data Platform Capabilities at PMI

Othmane builds data platforms people love to use. He created the Enterprise Data Services function and now steers a mesh-based, cloud-native platform that powers ingestion, governance, analytics, reporting and AI agents for hundreds of users. Product thinking, strong standards and a bias for usable outcomes define his approach. A lecturer and award-winning product leader, he turns complex ecosystems into reliable services that shorten the path from idea to impact.

Direct to Consumer Director at Clarins

Known for turning brand love into measurable growth, Laurie unites ecommerce, retail and CRM to scale lifetime value across Europe and APAC. She has shaped loyalty strategy, built a central customer repository and industrialised campaign operations, always balancing data, creativity and privacy by design. Earlier at Cartier, she led global CRM initiatives. She is praised for cross-functional leadership, clean execution and a calm, metrics-first approach to digital acceleration.

Head of Digital Marketing at Laforêt Immobilier

Thomas is the engine behind Laforêt’s digital performance, converting attention into appointments for a network of 1,000 plus agencies. He orchestrates the full funnel, from SEO, SEA and CRO to GA4 analytics, community growth and marketing automation. A natural integrator, he connects national brand plays with local activation, tests boldly, measures rigorously and scales what works. The result is consistent traffic, qualified leads and footfall that franchisees can feel.

Agenda

09:00 Welcome coffee & registration – Arrive and network over coffee.

09:20 Introducing the testimonial journey

Marc Berger, Customer Experience Director at Orange Business

09:30 Part 1 – AI-ready Data with Snowflake: Governance, platform, and mindset shifts

Swissquote
- Guillaume Hayoz, Head of Data Management at Swissquote
- Julien Tagnon, Data Governance Director at Orange Business
Philip Morris International
Discover how a robust data platform and distributed data network enable true data federation through a shift in organisational mindset. Learn how advanced, AI-ready governance, extending beyond traditional standards to include semantic layers, supports an interactive, GenAI-powered data product that allows natural language querying.
- Jacques Detroyat, Principal Architect, Enterprise Data at PMI
- David Passamani, Global Head Data Services at PMI
- Othmane Guessous, Manager Global Data Platform Capabilities at PMI
A major energy player
From zero data management to a data lakehouse in the cloud. Snowflake is at the heart of the digital transformation of this industry leader who went from ungoverned data and a frustrated user community to increased efficiency, better steering and governance of previously hidden data.
- Stéphane Louet, Data Solutions Director at Orange Business

11:00 Break – Refreshments and networking

11:20 Part 2 – Activating insights with imagino: from unified data to customer engagement

Clarins
Data-driven customer engagement: lead collection, personalisation, and campaign optimisation. Learn how to leverage real-time data and automation to improve marketing efficiency, enhance customer journeys, and drive measurable results across channels.
- Laurie Lesavre, Direct to Consumer Director at Clarins
- Christophe Magnien, Customer Experience Manager at Orange Business
Laforêt Immobilier
Leveraging a Unique Customer Repository to drive personalized campaigns and omnichannel customer engagement.
- Thomas Boulet, Head of Digital Marketing at Laforêt Immobilier

12:30 Wrap-up & Networking lunch

Informal buffet lunch on the scenic rooftop lounge.
Connect with speakers and industry leaders while enjoying stunning views.

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Is this event for you?

Chief Data Officers / Heads of Data – If you’re tasked with governance and want to make your data AI-ready, going beyond basic compliance to true quality and trust.
Data Platform & Analytics Leaders – If you need to modernize legacy data architecture or implement a distributed data model to break silos and speed up innovation.
Digital Transformation & IT Heads – If you aim to federate data across departments and ensure your data foundation can support new digital initiatives and AI use cases.
CMOs, CRM & CX Leaders – If you strive to unify customer data across channels (operationalize a “single customer view”) to deliver consistent, personalized experiences.
Marketing Ops & Automation Managers – If you are looking to activate customer data through a CDP for automated cross-channel campaigns and improved customer engagement.

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The venue
Join us at Westhive Pont-Rouge in Geneva, a vibrant venue that’s easy to reach. We will conclude the event with a buffet lunch on the scenic rooftop lounge. Here, you can connect with speakers and industry leaders while enjoying stunning, panoramic views that capture the vibrant spirit of Geneva.

Direct access by train or public transport: Lancy Pont-Rouge
Car park: P+R Etoile or La Praille