A clear approach to real time customer 360
To address this challenge effectively, organizations must establish a well-defined approach for achieving a comprehensive real-time 360° perspective. A key success driver of such a strategy lies in dismantling organizational silos and harmonizing their omnichannel business strategy with their customer data strategy.
It's worth noting that a company's omnichannel aspirations not only dictate the requisite data but also its purpose, accessibility, and intended audience. This alignment serves as a critical milestone in a successful customer data strategy and can be used as a guiding framework for shaping the entire CX ecosystem. Furthermore, it offers invaluable guidance in selecting the optimal technical approach for real-time customer data management.