Can you be customer-centric without full visibility of the customer journey?

Pointillist and Business & Decision have joined forces to provide exceptional customer experience solutions for businesses across Europe. 

The challenges facing businesses today in understanding and optimizing customer journeys are significant. With so many channels and touchpoints, it's easy for blind spots to emerge, leading to lost opportunities, frustrated customers, and lost revenue. 

This is why customer journey analytics is crucial for companies as it allows them to gain a holistic view of the customer experience. By understanding each stage of the customer journey, businesses can identify pain points, areas of improvement, and opportunities for personalization, as well as optimize their processes, reduce operational costs, and increase overall efficiency. 

The solution provides a comprehensive overview of the customer journey, allowing for both a broad overview and the ability to zoom in on specific use cases, such as, for example, identifying the most common reason for customers to contact the call center, etc.

Join our experts Alexander Clarus, Enterprise Sales Director at Pointillist, Daniel Strosing, Senior Principal Solution Consultant at Pointillist, and Jens Peeters, Offer Strategy Lead at Business & Decision, to gain valuable insights on how to implement and use customer journey analytics.

You'll learn how to truly understand your customers and provide them with the unique and personalized experience they expect, all while reducing costs and saving time for your company!