Loyalty Mobile App to support Shopping Center traffic

AG Real Estate is the real estate subsidiary of AG Insurance and the real estate consultant of Ageas. Concurrently investor and developer, they operate in Belgium, France and Luxembourg and on certain select European markets, in the best interest of their clients and partners. They are active in several Real Estate activities like Offices, Retails, Residential, Warehousing, Healthcare Public Infrastructure and Parkings.

AG Real Estate contacted Orange Business to build a mobile app in order to collect loyalty points at their shopping centers. The objective of the program is to support the traffic of their 3 Shopping Centers in Belgium: City 2, Westland at Brussels & St Lambert at Liège. 

The customer can earn loyalty points via the Smile mobile app by scanning the QR code in stores for substantial benefits. Once the customer obtains a certain number of points, he/she can win different types of benefits according to the level he/she reached. 

  • Quicker way to set up marketing actions (Push notification, Contests Activation, Newsletters) 
  • Create more engagement and positive impact on traffic